Al Dahra Edge
Geographic Diversification
Established presence in North America, Europe, Asia, Africa and the Middle East.
Building on its geographic diversification strategy, Al Dahra has established presence in the Northern and Southern hemispheres of the globe. As a result, it is capable of supplying products all year round and across different seasons due to its access to different sources of production. Furthermore, Al Dahra is in a position to mitigate the various global risks affecting the agriculture industry including climate change risks, shortages of supply and low yields, international market commodity price fluctuations, currency variations and supply chain challenges.
Product Offering Competitiveness
Scalable logistics operations
As part of its vertical integration strategy, Al Dahra has invested in creating reliable logistics operations and infrastructure to support the business. As such, it has entered into joint venture agreements with supply chain operators and has invested in warehousing facilities and inland transportation capabilities in key trading hubs. Considering the strong relationships the group has with the main shipping lines and ports at various origins and destinations, Al Dahra is able to leverage its business volumes and scale to reduce logistics costs and enhance the efficiency of goods movement.
Ongoing Investments
Determined business capabilities’ upgrading strategy
Stemming from its belief in continuous improvement and operations optimization, Al Dahra has invested in the latest farming and irrigation systems, processing and production technologies and product sorting, grading and packing equipment. It is constantly implementing the best practices adopted within the agriculture sector and improving its service delivery across the various stages of operations. Al Dahra is also a pioneer in investing in research and development and product innovation working closely with farming also experts, academic professors and feed/food experts.
Unique Value Proposition
Business model based on end-to-end supply chain
Unlike common traders and importers, Al Dahra owns and operates its own lands, production facilities and factories, ensuring full control over operations and product quality. In addition, the unique business model spanning all stages of the supply chain from farming, processing, packing, storing, shipping, distribution and marketing creates increased value to end-consumers whilst eliminating intermediaries and middlemen.